| AFS Brand Center
Color Palette PDF Print E-mail
Monday, 25 October 2010 00:00

Color is an essential component to conveying a memorable brand. The consistent use of our color palette will help to build brand recognition and strengthen the AFS Brand.

Our color palette consists of rich, vibrant colors which allow our logo to stand out on a variety of materials. The specifications on the right provide accurate formulas for print and online communications. They have been carefully chosen and should not be altered.

Primary Color

AFS Blue is our primary color and is used for the wave in the logo, secondary graphics—such as lines and diagrams—and highlights. 

Secondary Colors

A palette of secondary colors has been chosen to complement the AFS Blue. These secondary colors may be used in a variety of combinations to appeal to the audience being addressed.


Given that the color palette is diverse, the colors of the palette should not be used as tints. 


Last Updated on Friday, 05 November 2010 11:42